There is no dearth of Innovations happening at grass root level and these are the ones affecting the people at the BoP, but many a times the benefits of such Innovations do not percolate down their target customer segment. And that is one of the primary reasons behind the widening disparity between the rich and the poor in India. The need of the hour is to focus on the BoP and find opportunities, not only from a marketing perspective but also from the perspective of uplifting citizens and bringing them to the mainstream. Entrepreneurship that brings Innovative Products to the market is the best bet to achieve this aim.
Letters of Interest (LOIs) will be evaluated based on the following parameters:
1. Screening of LOIs: The Letters of Interest (LOIs) will be screened using the selection criteria. The shortlisted applicants will be contacted on or before Nov 15th, 2012 for submission of full application forms.
2.Expert Selection: An Expert Panel will individually review all the applications, screen and rank them. The highest ranking applications from each category will be selected as winners and awarded on Feb 15th, 2013.
Established in 1927, Federation of Indian Chambers of Commerce and Industry (FICCI), is the largest and oldest apex business organisation in India. Its history is closely interwoven with India’s struggle for independence, its industrialization, and its emergence as one of the most rapidly growing global economies. FICCI has contributed to this historical process by encouraging debate, articulating the private sector’s views and influencing policy.
A non-government, not-for-profit organisation, FICCI is the voice of India’s business and industry.
Ennovent is supporting the Millennium Alliance Awards on behalf of FICCI.