Low-income markets are taking a lead as new growth engines globally. Spending in these markets is expected to grow three times faster than consumer spending in developed nations. People living on a low-income also have the potential to supply labour, products and services to global markets, which supports income-generation. In this context, businesses are expected to unlock lucrative market opportunities by implementing a few key development goals. However, building and scaling businesses in low-income markets can be complex, costly and risky.
6 billion people with limited access to basic goods and services
1 planet threatened by environmental degradation and climate change
US$ 12 trillion global market with people earning less than US$ 5 a day
Ennovent works with its partners to jointly design, fund and manage projects that catalyse businesses that create a sustainable impact and fair profits. Our projects are tailored to address the market opportunities pursued by our partners. We customise these projects to solve the complex challenges faced by businesses at different stages of growth. This ensures that our support adds value to a business whether it is at an idea stage, just launching its operations or preparing to scale its profits and impact.
Every project combines different components, which can be tailored to meet the requirements and objectives of our partners, and solve their business challenges.
How we analyse
We analyse low-income markets by using market research to identify business opportunities that can make profit and impact.
How we discover
We source business solutions using open innovation approaches and select the best ones jointly with our experts.
How we design
We source businesses using open innovation and design strategies through business modelling to launch them in target markets.
How we launch
We launch new businesses by applying lean startup approaches to build scalable businesses in low-income markets.
Governments, Development Agencies, Academic Institutions
Startups, Social Entrepreneurs, SMEs, Companies, MNCs
NGOs, Foundations, Charities, Advocacy Groups
We work with public, private and third sector organisations to take businesses to low-income markets in the most affordable, efficient and impactful manner. Our value proposition is delivered through three distinct engagement models, which are designed to suit the needs of our partners:
Receive short-term, advisory services for your business in exchange for a fixed service fee
Structure long-term partnerships to share the risks and returns of catalysing a joint business with us
Jointly design, fund and manage a customised long-term project to catalyse several businesses
Increase revenues, reduce costs and ensure fair profits
Mitigate risks associated with working in low-income markets
Speed up the process of taking business ideas to markets
Optimise the social, economic and environmental impact