Market - Base of the Pyramid

According to the World Bank, nearly half the world's population – some 2.8 billion people – subsists on $2 a day or less. The number of people living in poverty at the base of the economic pyramid, versus the relative handful at the pyramid's peak, represents what is potentially the most important challenge to sustainable development facing the world.

Currently ennovent invests in enterprises that are active in India.

We focus on enterprises that have the following characteristics:

  • Geographical Region: The current political, economic, currency, commercial, transfer and trade risks as well as the enabling policy environment for entrepreneurship allow the enterprise and innovation to succeed.

  • Market Challenges: The innovation has the potential to overcome market challenges in developing countries such as poor consumers, fragmented markets, insufficient infrastructure and immature markets.

  • Market & Competitors: The innovation has a high potential to fill a valuable niche in a developing market and is superior compared to innovations from competitors.

  • Local Partnerships: The enterprise is a valuable partner of other businesses and organizations in a value chain and is open to establishing additional partnerships for a collaboration with ennovent.